A technology and start-up idea sharing camp at WCC Sat Oct 27|
A note from the Michigan Usability Professionals list:
The first-ever ArbCamp will be held Saturday, October 27, 2007 in Ann
Arbor, MI at the Morris Lawrence Building at WCC - and you're
invited! You can attend ArbCamp for as little as $5.
A one-day, open-space event, ArbCamp will focus on technology and
social networking, as members of the greater Ann Arbor community
involved in marketing, business and technology converge to make things
happen, launch new companies, learn new ways to engage customers,
discuss the latest technology and get to know each other.
"Arb Camp is an open space technology event that will bring together
the "right people" to make things happen in Ann Arbor. Come see what
other companies are doing in Ann Arbor. And plan to participate."
The schedule for the day will be set by attendees in the morning, with
food, meeting spaces and a basic structure provided. Throughout the
day participants will discuss whatever they want - including
technology, marketing and social media such as Facebook, Twitter,
Linkedln and Flickr. People will present their ideas, blog, podcast,
network and share ideas with each other at Arb Camp. The keynote
speaker for Arb Camp is Joseph Jaffe.
Jaffe, a noted consultant, speaker and leader in the field of new
marketing, will serve to inspire and inform via his passionate, direct
and honest perspectives. Jaffe, President of crayon, a conversational
marketing company, released his first book in 2005 entitled "Life
After The 30-Second Spot: Energize Your Brand With A Bold Mix Of
Alternatives To Traditional Advertising." While maintaining his
position as a Senior Fellow at the Center for the Digital Future at
the USC Annenberg School and lecturing part-time at NYU's Stern School
of Business, Cornell's Johnson School of Business and Syracuse
University, Jaffe found time to publish another book, "Join the
conversation: How to engage marketing-weary consumers with the power
of community, dialogue and partnership" coming out October 21, 2007.
For information and tickets visit www.arbcamp.org. $15 gets you
admission to the full day conference. Add $50 for the Jaffe keynote
($60 after Oct. 18), keynote includes two copies of Join the
Conversation, a $60 value. Full day event + keynote is $65. Students
pay $35 for the day. ArbCamp is made possible by the generous support
of Hass MS&L , Ingenex Group, MISBTC, 3.7 Designs, About Us, Washtenaw
Community College, Nicola's Books, VG Kids , Leaders Connect and Pure
While this is a new world that marketing needs to understand, it seems to me like this seminar stands a huge chance of completely missing the point.
There is a really great book called The Cluetrain Manifesto that is a bit of a polemic, but IMHO really describes the new world created by the Internet very well.
The bumbling attempts of various marketing organizations to use LJ for example have been a complete disaster. They just don't seem to get it. They feel that somehow it must still be top-down, they have to create all this stuff because people are just too stupid and besides the marketing organization is the one with the giant megaphone.
If a marketing organization wanted to do something even vaguely clueful, they'd find an already existing fan site or community and start helping it out or encouraging it instead of trying to force the creation of their very own community. Communities don't work like that.