February 7th, 2003

Brian and Anne

view of impulse buy selling

I had an interesting day yesterday, observing a field worker for Matrix Marketing, selling discount packages of Detroit Pistons tickets to people at their places of business. (in Lapier, MI, in this case). Matrix teaches specific aspects of the impulse sell - things that contribute to making a sale:

1. greed
2. sense of loss
3. indifference to making the sale
4. urgency/sense of energy
5. social competition

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