First, he brought up a moody, black-and-white, Anton Corbijn-esque picture of Richard Meier - black cashmere turtleneck and all; dramatically lit against horizontal window blinds. The archetypal Howard-Roark pose.
Kaplicky boomed: "This is not design. This is not a designer." and flicked the slide to a sunny snap of a carpark at Boeing, full of the hundreds of people on the design team there for the 757 smiling and waving up at the camera (I think): "This is design. These are designers"