Anne (netmouse) wrote,

Emotional Design: BMW's MINI Cooper

I am currently reading Emotional Design: Why we love (or hate) everyday things, by Don Norman. It's next week's reading discussion topic for MOCHI and I'm glad I decided to join in on that - so far the book is fun to read. This is part of Norman's recent campaign for beauty and pleasure in design, and I thought the MINI enthusiasts out there would be pleased to know he mentions the MINI straight off, with this quote from the New York Times:

Whatever one may think of the MINI Cooper's dynamic attributes, which range from very good to marginal, it is fair to say that almost no new vehicle in recent memory has provoked more smiles.

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